Hip-hop and fashion extraordinaire along with alot of other things, Kanye West is finally ready to unleash his latest project to the world. Months and months of hype have built up, including speculation of collaborations with Nigo of A Bathing Ape Fame, and Jonas Bevacqua from L-R-G among other highly acclaimed fashion designers. But Kanye has come back with British designer Kim Jones who was recently appointed Creative director of Dunhill and named designer of the year by the British Fashion Council. Also made famous when he made the collection Umbro by Kim Jones

In a recent magazine article some previews are given which features some of the line modelled by Kanye himself, label-mate Rhianna and fellow rapper Lupe Fiasco. Check out the pics below, although it is not enough for me to make a judgement on, but I’m sure Kanye will come through with something that will blow us away.
Pastelle – soon available