Straight from kickstarter.com
Hello Kickstarters! Thanks for having a look at our project. We are very excited about the olloclip and we hope you can help make it a reality.

olloclip, a simple and elegant solution to a problem that has until today not been solved, “how do I get extra lenses on my iPhone?”

The olloclip is a quick-connect lens solution for the iPhone 4 that includes a fisheye, wide-angle and macro lenses in one small, convenient package that easily fits in your pocket. Nestled in the palm of your hand, the olloclip connects to the iPhone within 2 seconds so you’ll be sure to capture the image you want…if you don’t see the picture you’re looking for just flip it over to switch the lens.