So, Steve released thoughts on Flash… So i thought why don’t I release thoughts on iPhone 4. Well it’s very hard for me to be constructive in my critics when it comes to Apple. Because they are the number one company in the world when it comes to design consumer products. The level of detail and quality in finish isn’t found anywhere else, maybe if you compare to a Leica camera or and old Braun product from the 60′s. The build quality is always down to the micrometer. Almost at atom level. So what will be different with the iPhone 4? Well not much when it comes to the iOS4, we have had video calls in sweden since the beginning of the 00′s. And Face Time seems cool but not like revolution, and it builds on that everyone has an iPhone 4, very good unique selling point, but thats it really. And we have some gorgeous new features like multitasking, folders, unified inboxes. We also sure knows that Apple and Adobe are friends, and the only reason Flash is not supported is, “It’s simply not running fast enough” – Steve Jobs D8. I love that quote, and I so agree with Steve, HTML5 and CSS3 is the open standard we all should live and develop in, I still know people building sites with tables… So simply go learn HTML5 and CSS3, it’s worth the effort. Because it’s the future.
So what about the hardware? Well here it’s starts to get interesting, first of we got this new beautiful housing, with stainless steel and glass enclosure on both the front and the back. We have this stainless steel frame to also with the help of great engineering works as both an antenna for the GPS, WiFi and bluetooth and the other part works as GSM and HSDPA antenna. Thats just shows how far Apple has come in terms of designing and building great products. So now you think… Whats the downside of this? Well first of, how many do you know that hasn’t broken their screen on their iPhone? Mine never got destroyed, touch wood… But i know plenty of people that has dropped their phone from various heights, with vary outcomes. So if this thing is on both the front and the back, will i have shattered glass allover the apartment if i drop it? And will it be all greasy? Or is it scratch/grease resistant? Just thoughts on that, I just love the design more than ever, but my thoughts this time are trying to be objective.
More on hardware, lets look inside, well they gone with a right decision when they boosted the battery, and when they made the iPhone 24% thinner. They also made an amazing thing when they decided to put in the A4 chip in that little magical device. If we look a bit deeper, we see that they change to 802.11b/g/n Wi-Fi (802.11n 2.4GHz only). This is way better, the still got the Assisted GPS, and Digital Compass. Now they also introduce a gyroscope, this simply means gaming is going to be awesome. Do dig a bit deeper on the Gyro, they combine all the sensors on the device and generate a 6-axis motion tracking device. Position, Gravity & Velocity. Still got that gnarly Bluetooth EDR system, you can now pair your bluetooth keyboard.
What do we got left Steve… Thoughts on the iPhone… Ohhh snap, the Retina Display, wow, really, Retina? I mean in the print industry 300 dpi is somewhat standard for magazines. For you people that don’t understand thats the amount of dots being printed per square inch. PPI is the same but comes in handy when you talk about screens. To compare 326 PPI, the exact number of the Retina Display, to print should be just the same, so it should be like looking at a really nice magazine. And a regular computer screen, like the one you get in a Dell or HP first it was 76 PPI then someone decided to change that to 96, and now we have screens like the one on the iMac with 126 ppi… Pretty higres if you ask me but 326?! Thats really insane, and i can’t wait to see that pixel density on larger screens, when that time comes we will talk SPR 8 HD MEGA CHANNEL QUALITY. The branding wont even fit on TV stickers any more, we’ll need to make the screens bigger to fit the stickers.
Well thats the thing I’m most exited about, the Retina Display, however i think the name is bodacious, like what?! A Retina Display? Do you scan your eyes with it? But thats the only downside.
So thats it, my thoughts on iPhone 4. Whats yours? Please comment or share this post. It’s beautiful journalism.
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Linus – Editor in Chief