Rick Genest, the Canadian born ”Zombie boy’‘ as he is most commonly known, is the new face of MUGLER’s premier men’s collection and the Muse of creative director Nicola Formichetti. Chris Roome from London based creative company Happy Finish has retouched these black and white images by top fashion photographer Mariano Vivanco, which are running as part of a larger campaign that include an online video launch featuring an exclusive new track from Lady Gaga’s new Album ‘Born this Way’. The new MUGLER campaign images are the brainchild of Nicola Formichetti who is also the stylist of Lady Gaga.
Serious, this might take the fashion industry forward big time in a 10 year perspective. The way we need to implement technology into our clothes will have a big explosion during the 2010 decade!