So where do i start, alot of online magazines, blogs and Mac fan boys are writing their hands off about the new MacBook and the new MacBook Pro. I saw another angle on this, i was looking at the Gizmodo live update stream, jumped over to apple.com and watched the new MacBook movie. And there he was, Jonathan Ive on of the worlds most talented industrial designer of our time. So i thought why don’t i write about this from another perspective. We are not used to see Jony Ive in the spot light, and here we see him in a way that i think we will see him more of in the future. People are throwing guesses about who most certainly will take over when Steve Jobs steps down, I think that someone is Jony Ive. I know there are a lot of you that wouldn’t agree but something deep inside me say that Jonathan is our man.

The British designer and the Senior Vice President of Industrial Design at Apple. He re-designed the way we use a cell phone, yeah thats right, the iPhone he also designed the iMac, aluminum PowerBook G4 (and MacBook Pro) todays MacBook and New MacBook Pro and the little giddy MacBook Air, iPod and iPhone. So thats why i think he will take over from good old Steve, he got the same principles when it comes to form, design & leadership. I see Jony as a really talented designer with some serious management skills. If you are into get a updated interview with Ive thats hard to get, when he often choices not to be part of the Media tense. But now it seems like someone (maybe Steve) participate in that sweet little movie. I personally hope that we will see more of Jonathan in the future of apple, and i crave more of that nifty timeless sweet design of his.

Here are some images on the new MacBook. Here we can see the new Battery Indicator, placed on the front, witch makes me wonder how the bottom of this pice of candy looks like.

Here in that Bokehy part of the photo you see a hint of that GLASS & black part of the LED display.

And yes we will have the black backlit keyboard that we have seen on the MacBook Air. And yes even the consumer line will have the backlit version, if we still can call it a consumer line product.

This is what the little beauty looks like from above, it still have almost the same dimensions, a bit thinner but the aluminum casing (witch is made from a single block of aluminum) is just stunning, personally i’ve been waiting on a full aluminum product line from Apple for a while and i must say, it’s epic and timeless.

Lets round this up with a frontal view of the new and sweet MacBook, if you want a full technical spec list head over to the www.apple.com/macbook/ site and you will have all the tech info you need. So what can we make of this, I’m stoked over the new Line Up and in the future i want more Jonathan Ive, do you agree or I’m I completely of track?

For those of you who have missed it, Apple has decided to start the own channel on YouTube. Which I think is a great idea and it seems like im not the only one. The channel has received an enormous amount of visitors since its launch on September 25.

Currently there are not that many videos online but I hope that there will be more and particularly the old classics that one perhaps have forgotten. To check out there channel click here.

Examples of a classic, you have above, directed by Ridley Scott in 1984.

So i wrote a little note about the 4g iPod Nano, and well you might now that apple also released the 2g iPod Touch as well. The new iPod Touch has features such as a stainless steel back case in the same sleek design as the iPhone 3G. It has 2 new volume buttons (placed at the same spot as on the iPhone 3G). A Multi-Touch user interface, App store support, and built-in accelerometer and 802.11 b/g Wi-Fi - for those cranking hotspots and home Wi-Fi zone. What is really good is a built-in speaker and the new iTunes 8 Genius feature, and built-in Nike+ support… Finally!! Available in 8GB ($230), 16GB ($300) and 32GB ($400) models. www.apple.com/ipodtouch/

ps. I love it when they use my favorite movie in their commercials and photo shoots.

So it’s here, the new iPod Nano, hell yeah it’s both thinner and way more sleek looking that we could ever imagine. There are some new features, the genius playlist function and an accelerometer so it knows if its horizontal or vertical. The battery life is 24 hours for music and 4 hours for video, there are also an new function that makes it possible to record sound via a mic if you have it in your earplugs. 8 new colors and Greenpeace loves it, so ECO friendly iPods way to go Stevie.

23 year old Emil Ahlén woke up to the smell of burnt plastic, and he looked down on the floor where he had put his iPhone before he got to sleep and yes there where flames coming out of the charger socket, and the plastic that surrounds the charger socket was molten, he quickly got hold of an towel and successfully killed the fire. Now however the Swedish company that sells the iPhone TELIA wont help him they have been tossing the iPhone between them and Apple for a couple of days, and Apples spokes man in Sweden is not giving media any information, he tells us to wait for the spokes man in England to give a press release.

Since the release of the Apple iPhone world wide the 11th of july the hype has been huge and they have sold a lot of phones, i just hope for the sake of the rest of us iPhone users that this is an isolated situation. And that Steve Jobs helps Emil Ahlén in this case, show some of the Apple goodwill.

/ Linus Ekenstam - A geeky nerd xoxo

Finally the clock has turned 9:20 Am and Im live from the Que in Falkenberg Sweden. We did not have the opportunity to have a store that opened 00:00:01 so now im here instead and we are now 9 people in the line, incredible or just truly geeky? 

UPDATE
There are now 14 persons in line for the iphone in Falkenberg, and the rumor is that there are less than 40 iPhones in the store… no one knows..

We are now 10 minutes from the release, and the que is getting bigger, there are people from many parts in sweden, and they are truly geeks.

So, i called into my local Carphone Warehouse, and as always i got onto the Topic of iPhone 3G. we talked and talked and then i asked “Do you have the release time yet” And she Said, “Yes”. so at this point i get out my mobile to type it down so i dont forget. 

So!

The Time Is……

7.02 AM

I Had to ask if it was confirmed and yes, it was. they had received an email of the proceedings of July 11th I.e. Time, activation And so on.

So get ready for an Early start, i know i am.

So many of you might not be interested in the iPhone at all, we did make a lot of new yesterday from the WWDC 2008 in San Francisco, those of you that don’t know what it is it’s a developers convention for the development of Apple Inc. Mostly about the tech future in the company, OSX and of course the iPhone.
 
Well a couple of months ago there turned up some pictures online, one of them was this one, showing up the backside of the new iPhone 3G however people turned it down as a thing you could buy in China.
So the Rumors went on and just a couple of days after the first image (the one above) we got another one all over the internet; This time the backside of the iPhone was facing up and you could see it laying on a Macbook Pro, but once again people turned it down as a FAKE photo. Well now that we have the key in our hand we know they where true photos and not fake ones and we also learned how hard it is to get your sources right.
So what can we say about the new iPhone? We can start of buy Whining over the stuff it did not get, (however i don’t care about this at all) The iPhone did not get;

So this pictures show of the new iPhone and the similarity to the Photos that have been out and around the web are well identical. So now you know the downsides, the only thing i think we can’t fix because its a hardware issue is the Storage space. The other things on their hand is software stuff, so i think that we will see this things in form form 3rd parties.
The things that are new with the iPhone 3G;

So form my standpoint this is THE phone on the market, the things i mentioned before about the Copy & Past, no MMS, those are software issues, witch any good programmer out there can fix, and well lets face it how much storage does your mobile phone have?! mine has 2GB… So 16GB do it for me. The price is just unbelievable from a high $399 to just 199$ i wanna see what Nokia will do with their N96 now, its bigger, clumsier, more expensive, not the same storage space, no touch screen, no OSX.
 
The other strong things with the new iPhone 3G is the possibiltie you have to play games, like the Super Monkey Ball; You can also watch this video from YouTube where Sega demonstrated the game in realtime.

So the verdict with the new Apple iPhone 3G… Yes i crave it and yes I’m gonna get it, and yes its the best phone ever made by man.
 
To close this chapter we want to end with a small Poll, so please answer the following question;

Watch the latest iPhone movie ad here. Its from Apples secret vault, just the way we imagined it to be, high tech and pretty… i guess its a studio in Universal studios or Disney Pixar…

ITS TRUE, we will see SnowLeopard in a near future! Right now we don’t have any more information on the next OSX, but there will be a seminar after the press release. We will tell you more as we go forward into the WWDC 2008