Ben Roberts takes us inside Amazon’s insanely humungous warehouse

Ever wondered where Amazon keep their huge inventory? Well thanks to Ben Roberts and journalist Sarah O’Connor, you can indulge your curiosity in their project Amazon Unpacked. In 2011, Amazon occupied a warehouse the size of nine football pitches in the dilapidated town of Rugeley, Staffordshire.

There’s more to this story than just marvelling at the size of Amazon’s warehouse. Rugeley is a former coal mining town, and devastated by it’s closure in 1990, the residents were hopeful of Amazon moving in and revitalising the economy. Not only does Ben photograph the warehouse itself but also the community, he questions “the arrival of Amazon to occupy a huge warehouse in the town was originally seen as being a boost to the local economy, but has it turned out that way?”

If you ever consider that you can not do this or you can not do that. Picture this guys, burn him on your retina, and keep him there forever.
Thank you Tommy Carroll for opening my eyes.

Sidenote on the music, it’s totally amazing and I just want to share the tune with the rest of the world, you can buy it here.

Music: ”WHERE THE HEART IS”
Written by: Marijn van der Meer and Jorrit Kleijnen
Performed by: Marijn van der Meer

The team behind the production:
Agency: The Odd shop
Creative Directors: Niels de Wit, Robert van der Lans
Production: Josefien Hofman

Drop it like it’s 1992, ich r u.

I want snow now, and this makes me feel so HYPED.

We all have dreams of flying… Wingsuit World Champion Espen Fadnes does it for a living. The biggest setback is the knowledge that everyone that ever cared for him always worries. But he says he don’t take unnecessary risks and when he leaps into the free air, the past doesn’t exists and neither the future, it’s only NOW that matters.

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“MEET YOUR CREATOR”

Witness the flight of the quadrotors; dancing before us in a light-beam drenched ballet choreographed to the heavenly arpeggios of OneOhtrix point never. Event concept created by Marshmallow Laser Feast and Saatchi & Saatchi creatives Jonathan Santana & Xander Smith